With an ethos of “Designing a modern UK golf brand using the best possible materials and manufacturing processes”, the first decision was simple, cost could not be an influencing factor. With this in mind we set out to find and work with the best in the business to produce stunning golf clubs. For UNITED irons and wedges our forging house utilises what we were adamant we required, a 1 piece forging process which, in our opinion, is a fundamental requirement to produce a golf club that not only performs, but also has stunning feel, giving the golfer the feedback they deserve from every shot. Secondly we wanted our product to go a stage further than the norm. We didn’t just want a good looking golf club, we wanted a golf club that was stunningly beautiful, cnc milled to produce consistency and looks second to none. And finally, we wanted our products to be accessible to all golfers, no matter what level of ability.